The University of MyInternetBusiness (Part 1)
So You Wanna Be a Professional Internet Marketer?
Well . . . actually no. Most people don’t look to the Internet for a business because they see themselves becoming “Professional Internet Marketers”, they turn to the Internet because they’ve heard that you can make a lot of money online!
More specifically they typically turn to the Internet for these reasons:
- They’ve heard that you can make a lot of money—and make it “fast & easy”!
- They’re looking for a business with a low start up investment. In contrast to starting a “brick-and-mortar” business out there in the “real” world where even the least expensive franchise is typcally out of reach for the average Joe or Jane. You can get into business on the Internet for a fraction of that.
- They’re looking for a business that is “mobile” and can be ran from just about anywhere that they can plug their laptop into the World Wide Web. In a word, they’re looking for “Freedom”
- They’re looking for a business that they can work in the evening—or even at two o’clock in the morning if they want. This way that can build their business without conflict with their “day job”.
If you intend to accomplish your aim in any of the above listed reasons for getting in business on the Internet, you are going to have to become . . . A Professional Internet Marketer!
Yes, contrary to what the headlines say on all those “get rich fast and easy . . . practically overnight” sales letters, working on the Internet is a business, and like all businesses it is going involve learning the required skill sets to be truly successful at it.
We’ve all heard the statistics that 95% of businesses fail within the first 5 years of being in business, right? It has become one of those cliché’s that have been around for so long, I doubt anyone knows where it came from. We’ve all just have accepted it as a fact. But if it is true, (and I have no reason to doubt it, really) then I can say that it is probably because 95% of the people who started those businesses had NO CLUE what it really took to be successful in their chosen industries . . . or in business in general for that matter.
For an in-depth view of this, I’d recommend that you read the book, “The E-Myth” by Michael Gerber.
I have some important thoughts on this subject and how it relates to making money on the Internet—especially in connection to MyInternetBusiness . . . but unfortunately, I have no time to finish today, so check out my next post. (Which will explain the headline of this post which doesn’t actually fit!
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